Posted by Matt Jeschelnik on 23 June 2010 | 0 Comments
Tags:
Sports,
Media,
Return on investment
A recent press release by the World Match Racing Tour, a
very important Boulder Creek International sports client,
has highlighted the importance of return on investment which
event organisers, governments, tourism boards and sponsors
are facing in the current television landscape. Few sports
brands are currently bringing in the license fees they once
did even 10 years ago, which is down to the shift in
advertising and sponsorship expanding into the online realm,
as well as the proliferation of new television channels. So,
whilst opportunities for exposure have increased, license
fees for certain federations have shrunk. Creatively
reacting to this new landscape, through a solid advertising
and sponsorship campaign, is the best way to raise revenues
for the federation, whilst providing key exposure for those
investing in the event.
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